Google - Material Design

“Color is like cooking: The cook puts in more or less salt, that’s the difference!” - Josef Albers

We had a blast deconstructing color theory with Google’s Material Design team. We embraced simplicity to highlight the true hero in this spot: Color… and more specifically, Material Design’s well thought-out approach to it. Between psychedelic tunnels and big, bold color fields, we set out to make a spot Josef Albers might be proud of.




Directed By: Buck 
Executive Producer: Anne Skopas
Executive Creative Director: Orion Tait

Associate Creative Director: Ben Langsfeld,
Daniel Oeffinger 

Producer: Ann Seymour

Design: Nicolo BianchinoStephen KelleherBen Langsfeld
Daniel Oeffinger 

Animation: Sander van Dijk, Nicolo BianchinoAaron Kemnitzer
Justin Lawes, Daniel Oeffinger 

Development: Sander van Dijk, Justin FinesYker Moreno

Original Music Sound Design & Mix: Antfood