IBM - Datagrams

For the 2013 US Open Tennis tournament, IBM and Ogilvy & Mather invited Buck out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes.

Instagram IBM sports   |   Instagram US open

My Role:

Animation & Technical Director


Directed by: Buck
Executive Producer: Anne Skopas
Executive Creative Director: Orion Tait

Associate Creative Directors: Yker Moreno, Ben Langsfeld

Producer: Katie Boote

Design: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas, JJ Walker

Technical Director: Sander van Dijk

Animation Director: Jose Fuentes
Animation: Sander van Dijk, Jose Fuentes, Chris Phillips, Kyle Strope, Gareth O'Brien, Chad Colby, Marcin Zeglinski

Original Music & Sound Design for case study: Cypher Audio 
Music for live Datagrams: Jingle Punks