Blue Cross Blue Shield — Transparency

5 million dollars will be spent on health care in the time in takes you to watch this spot. Medical costs are rising 3 times faster than everything else in America. Last year America wasted 1 out of every 3 dollars spent on health care. Yikes! We teamed up with the friendly crew at Capstrat to make a series of films that speak to these heavy facts.


Directed By: Buck 
Executive Producer: Anne Skopas

Creative Director: Orion Tait
Associate Creative Director: Gareth O'Brien 

Producer: Katie Boote

Design Lead: Laura Alejo
Design: Gareth O'Brien

Animation Director: Gareth O'Brien 
Animation: Sander van DijkGareth O'Brien, Chad ColbyNicolo Bianchino 

Original Music & Sound Design: Butter